I do not mind clients submitting AI generated ideas to me as a starting point. It can save time and money.

I am willing to rework logos or package concepts from a client, in order to make the design more functional, to give images a more natural look (AI can look synthetic and slightly creepy), and to improve typography.

I think of AI as a tool. I have used it to create backgrounds for some of the projects presented in this portfolio, but I do not use it for conceptualization or actual design. I do that myself. To me, the joy of design is creativity, so I am not looking to turn that over to a program.

Having a human think through the nuances of the company’s identity and its expression in packaging is valuable. There’s an obvious irony in having a computer invent an identity for an organic food product, for instance, and I think audiences would be able to sense that disconnect. The details that make a brand memorable — a bit of wit, cultural references, genuine personality — these make for a striking identity and are difficult to get from a program.