Community Goods
Community Goods is built around a simple mission: reducing the plastic waste that ends up in landfills, rivers, oceans — and increasingly, our own bodies. Every product in the line is packaged in recycled cardboard or glass, eliminating single-use plastic entirely.
For the visual identity, I created watercolor washes by hand and collaged them in Photoshop to suggest clean, flowing water — a direct visual echo of what the brand is working to protect. The result is packaging that feels as clean and considered as the products inside.