Arctic Farms

When this client came to me, he had a logo and packaging that wasn't working hard enough for his freeze-dried ice cream and candy line. I developed several directions, we refined the one he liked best, and that core design became the foundation for everything that followed.

From that single system, we've packaged 45 flavors of freeze-dried ice cream, an ever-expanding candy range, and now a Garden line spanning fruits, vegetables, and pickles — all in three sizes. To help shoppers navigate the variety, I created custom fruit and vegetable illustrations as flavor cues, drawn in the same style as the rest of the packaging so the family connection stays intact.

The result is a brand architecture that has proven genuinely expandable — consistent enough to be recognizable, flexible enough to absorb whatever the client launches next.

The line is now carried at Target, Fresh Market, and a growing number of other retailers.