Arctic Farms

When this client came to me, he had a logo and packaging that needed an overhaul to help sell his freeze-dried ice cream and candies. I gave him several options, and we refined the one he liked best.

Using this core brand design, we went on to package 45 flavors of freeze dried ice cream and an ever-expanding list of candy — and now, a Garden line with fruits and vegetables and pickles — in three sizes. I created illustrations of the fruits and vegetables as flavor cues in the same style as the bag.

He sells his product in Target, Fresh Market, and many other stores now.