Meraki Organics

Meraki Organics is a premium rice brand sourced from the foothills of the Himalayas — and the first brand from the Subcontinent to achieve both USDA and EU certified organic status. The name comes from a Greek word meaning “to put something of yourself into your work, to do something with love.” The eternal knot hearts logo was designed to embody exactly that idea. For the packaging, I incorporated a burlap texture as a nod to tradition — rice has been bagged in burlap for generations in India and Pakistan, where the company is based.