This came to me as a vision. I got home one evening after an afternoon in the quaint town of Lambvertville, NJ, with an image already formed in my mind — a botanical mark, with raspberry canes arching into a seal. I sketched it that night and turned the sketch into a logo the next day.

Developed as a self-initiated brief exploring hand-illustrated brand identity for an artisan food producer, or possibly for a home and garden store. Designed in two colorways, to show on a lighter or darker background.