case Study: Arctic Farms

When this client came to me, he had a logo and simple bags. He wanted to keep the logo, and I used the sweeping stripe on his existing bags as a starting point for the new design.

I begin each new project by sketching by hand. In this example, I used the actual size of the front of the bag. This way, I can make sure everything fits.

I offer clients 3-5 initial, rough ideas. These ideas are just to get started, and I refine the one the client likes best. There is usually a big difference between first round ideas and the final.

Here, I chose two flavors to show how they could be differentiated; there are four pairs.

Sketch of a frozen dried strawberry ice cream package from Arctic Farms, featuring the brand logo and illustrations of strawberries.
Packaged freeze-dried strawberry ice cream from Arctic Farms with a pink and white design, featuring strawberries, snowflakes, and a blue Arctic Farms logo.
Package of Arctic Farms freeze dried vanilla ice cream with ice cream cone illustrations and snowflake designs.
A package of Arctic Farms freeze dried strawberry ice cream with illustrations of strawberries and a wintry landscape.
A bag of Arctic Farms freeze-dried vanilla ice cream with a snowy mountain and pine tree design and a circular window showing the ice cream chunks inside.
A bag of Arctic Farms freeze-dried strawberry ice cream with pink and blue packaging featuring snowflakes and strawberry illustrations.
A package of Arctic Farms freeze dried vanilla ice cream bites with winter-themed design and snowflake decorations.
A blue and white package of Arctic Farms freeze dried strawberry ice cream bites, with snowflake graphics and an ice-themed logo.
A package of Arctic Farms freeze dried vanilla ice cream with a blue and white winter-themed design and snowflake illustrations.

Before & After

BEFORE

BEFORE

AFTER

AFTER

In stores! This is a screenshot of the Target website.

In stores! This is a screenshot of the Target website.